victoria's Secret: Own Your Energy

User Experience.

Direct Mail.

Magazines.

Billboards.

App Design.

Social Activation.

Student Work Strategized and Written by Vanessa Ebhohimhen. Designed and Directed by Stephie Li.

The ask: Create a user journey campaign for Victoria’s Secret.

  • The primary focus of this campaign is redefining beauty standards, addressing inclusivity concerns, and empowering individuals to embrace both their masculine and feminine energies.

    It's a progressive journey towards challenging stereotypes.

  • “In the tapestry of individuality, each thread weaves a story of unique beauty.”

    The insight recognizes the universal desire for authentic self-expression and celebration of diverse identities.

    Each person is a unique thread in the tapestry of life, contributing to a collective masterpiece.

    The campaign empowers individuals to embrace their distinct qualities—be it the strength of Athena or the tranquility of Irene.