Reitmans: Rebranding Opportunity
Rebranding.
Moodboards.
Social Media Ads.
Billboards.
Student Work Written by Anuraj Gill, Designed by Todd Del Rosario and Art Directed by Stephie Li.
The ask: Create an Integrated Campaign for a Reitmans with 3 concepts and choose 1 to develop.
The Mood Boards
We went for 3 different levels of rebranding for this and we chose fully rebranding at last.
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This idea uses the same color palette as seen on Reitmans' social media but increases the contrast.
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This idea uses greyscale to create a simple and luxurious brand image for Reitmans, aiming to attract new target groups.
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This idea uses a single color to represent each season, forming the color palette and incorporating it as a key element in the seasonal layouts.
The Mini Brand Guides
The Mockups
