Amazon Prime Video: Rebranding

People today have too many streaming options from major services like Netflix, Hulu, Disney+ and AppleTV+, and from smaller genre-based platforms. Prime Video has a brand identity that stands out in this increasingly oversaturated market as a secondary feature to Amazon. The members get access as a part of being member of Amazon Prime. The challenge is rebranding Amazon Video to be a direct competitor to major streaming brands without being a package deal with Amazon.

Our strategy focuses on creating a unique platform that stands out amongst the other streaming networks based on, user ability, brand identity, customization and ultimately launching your screen into your streaming network only for you.